Digital Marketing Speaker, Writer, Trainer, and Strategist

This flexible offering is conducted in session blocks, half-day, or full-day formats. As a workshop, it focuses on unpacking digital strategy, channel mixes, performance measurement, and tactical implementation. Ample time is built in for Q&A during each session, as well as live labs for attendees to apply workshop content to their own scenarios and situations. This offering is a great addition to conferences, corporate training sessions, and other industry events, or even as a standalone affair. Distance is not disqualifying—Corey has conducted these trainings across North America, from Kansas City to the Cayman Islands.

SEO is a discipline with many gray areas and best practices change frequently. Outdated tactics can harm ROI opportunities, and you often won’t realize a mistake until the damage is done. Many of these SEO blunders come from a lack of proper resourcing rather than intentional black hat tactics—in such a broad discipline, there’s plenty of room to stumble. In this session, Corey unpacks the biggest risk factors that limit the benefits of SEO for organizations and brands.

It’s natural to assume SEO and paid search belong to their respective silos and teams. However, when they work together to share learnings, data, and efficiencies, SEO and PPC results flourish. By leveraging shared aspects between channels, one may find that unifying them within a broader marketing plan becomes less of a challenge and more of a no-brainer.

Because search engine optimization (SEO) is so specialized and technical, it can quickly become overwhelming to the C-suite. Worse yet, the act of over-simplifying SEO as something easily understandable or effortless to get right usually results in unmet expectations. With SEO’s nature as mysterious as it is, it’s no surprise that it often causes misunderstanding and frustration for CEOs. Understanding vital, high-level SEO principles—without getting lost in the details—can help set the right expectations with executives.

New website launches and redesign projects are often done to improve user experience and drive various business goals, whether it’s to increase brand exposure or drive qualified leads. Unfortunately, SEO is often a second or third thought, taking the back seat when it should be behind the wheel. At a minimum, we need to know and understand the ways we can use SEO to take advantage of a redesign or launch process from the outset, rather than post-disaster. This session hits on a range of topics, from introductory minimums for relaunch to specific optimization tactics to consider adding to your process so that you won’t need another redesign within the year.

If you’re an SEO or PPC practitioner working in the trenches on a daily basis, you’ve likely had some challenges in your own organization—or with organizations you work with—on moving conversations about search marketing from a siloed marketing channel to an integral part of broader company culture. There are efficiencies to be gained by integrating tasks and data within marketing departments, or even companies as a whole. As we all know, the old days of channel marketing without collaboration are gone.

Presentations can be created and crafted to match desired event agendas or session focuses. Additional topics are also available for tailored training sessions ranging from beginner to advanced.

Additional topics and presentations can align with articles written for Search Engine Journal by Corey.