Portfolio :: ASB Alumni
"Show it - don't say it" - here's a selection of the projects I've been fortunate enough to work with during my time at ASB Alumni. I've done so many different things and worked on so many different projects. This list aims to emphasize and reveal the horizontal depth of my talent and know-how.
June ´06 - present
ASB Alumni, Aarhus School of Business
ASByou Alumni - online community (June, 2008 - present)
Description: ASByou Alumni is an online community we created for alumni that offers a platform to stay connected by forming groups, gathering friends and sharing knowledge - just to name a few of the many features.My role: this project was my brainchild, and I came up with both the idea and name after helping create a parallel platform for students (ASByou). I was a key player in the development and implementation of the platform and was deeply involved with and responsible for the design and content. Today, I have more of an editorial/development function, but also help by adding content and administering incoming users and new functions.
Fade away campaign - awareness campaign (June, 2008)
Description: this small leaflet was distributed to over 1,500 participants in conjunction with the 2008 summer graduation in an effort to create awareness of the newly launched online community, ASByou Alumni. The goal was to mimic a polaroid photograph that was fading and combined with the tagline "don't let your friends fade away" emphasized the ability to preserve friendships via ASByou Alumni.My role: I managed this small project solo from the idea and concept development phase all the way to production. I was able to rely on our trusty in-house graphic artist for the visual aspects of the project.
Alumni pin and graduation diploma (January ´09)
Description: as a result of the merger between ASB and Aarhus University, we were required to update the alumni pin that is presented to graduates during the graduation ceremonies. During this process, we also discovered that alumni had no way of showing their affiliation to ASB in the home or workplace, so we commissioned an all new ASB diploma that will enable alumni to demonstrate their pride in with a "wall-worthy" diploma.My role: I pitched the idea, designed the prototypes, coordinated contact with the designers and helped implement the items plus establish procedures for usage.
ASB Magazine 2007 - branding/recruiting initiative (July, 2007)
Description: this magazine was our second attempt to interest/recruit the roughly 25,000 alumni who had yet to react to the first magazine/brochure that was distributed roughly a year before. With a focus on storytelling and corporate communication, our goal was to "show" the value that ASB Alumni had contributed and to stimulate interests amongst inactive alumni.My role: I played an active role in all phases of the project, in particular during the concept development phase. I helped determine the format, design and general tone, plus was influential in selecting, writing and editing content. I became a sparring partner for our design bureau when it came to determining the visual elements (graphics and photos) and had the honor of managing the photo shoot that gave us our prized cover photo. In retrospect, this was an awesome project that I hope I'll be able to repeat in the future.
CONNECTED- ASB Alumni newsletter (June ´06 - present)
Description: previously called "News from ASB Alumni", the ASB Alumni newsletter is distributed to roughly 5,000 alumni in both Danish and English approximately 5-7 times a year.My role: I've been co-editor since ´06, which includes the task of developing and implementing an overall editorial strategy. Together with my co-editor, I'm in charge of choosing each newsletter's theme, stories and overall focus as well as editing and occasionally writing articles. In addition to this, I have the overall responsibility for the visual components and create a large number of the graphical elements on my own. Last, but not least, I analyze the response data for each newsletter and use this data to adjust our tactics accordingly.
Rebranding: in the winter of 2008, I proposed and implemented a rebranding of the ASB Alumni newsletter to give it more character and help differentiate it from other newsletters. CONNECTED is the new name and is rooted in our tagline, "stay connected". I also engineered a change in style and formality to give the newsletter a more personal, one-to-one tone and develop a better rapport with alumni. This resulted in both co-editors addressing the recipient at the beginning of each newsletter using an informal and friendly tone. This change in voice was also coupled with the incorporation of staff photos that are now used in the newsletter and in articles in an effort to increase awareness of the people behind the brand - ASB Alumni.
In Brief- alumni podcast (ultimo ´07 - present)
Description: In Brief (Kort Sagt in Danish)is the first ever podcast broadcasted from ASB and was created as a pilot project to test the technology, concept and interest. In Brief is linked to the ASB Alumni newsletter (CONNECTED) and offers a succinct account of the latest alumni news as well as events and news from ASB. Each episode lasts roughly 5 minutes and is produced in house.My role: I'm the founding father of podcasts at ASB. I not only created the In Brief concept, but also produced each podcast and managed pre- and post production. I also provided the voice (and enthusiasm) for each edition. I also led the marketing effort(s) including design of the logo and distribution via the ASB website and iTunes.
Visual Identity - ASB Alumni (June ´06 - present)
Description: logo, tagline, color palette, graphic/photo framework, etc.My role: my overall goal from the get-go was to create a consistent look and feel to our visual communication that matched the brand voice. So i started by enhancing and cleaning up the logo. I then adding a tagline to highlights the brand proposition of "staying connected". The next phase was to develop a graphic/photo style and stock that enables the brand to convey a sense of community, network and professionalism - all of which are cornerstones of ASB Alumni. The brand's color palette has also been incorporated into every facet of communication and successfully adds variety by enabling us to use different color schemes to differentiate between target groups.
